Posts tagged Craftmaster Productions

Storytelling Partners: Video and Press Releases

If you want to tell the complete story about your organization and its efforts, goals and needs writing a press release will only tell part of the story. Press releases can offer statistics, anecdotes and sometimes include a quote from leadership. They provide a broad outline for a potential article, but not an emotional hook.

3 Questions to Help You Make the Perfectly Long Video

Often I am asked how long a video should be for a web video. Short is expected answer. I quickly follow that with a woeful comment about shortened attention spans and mobile devices. And how increased media literacy allows audiences to get it better, faster and faster.

My summer so far…

Recess was my favorite part of second grade. Lunch was another highlight of the day. When the two were combined into an all day field trip to the Pt. Defiance Zoo I couldn’t sleep the night before from excitement.