For the past couple of months I’ve been a volunteer writer and photographer for the Concordia Neighborhood Association’s newspaper. Neighborhood associations are the heart of neighborhood activities like the upcoming
If you want to tell the complete story about your organization and its efforts, goals and needs writing a press release will only tell part of the story. Press releases can offer statistics, anecdotes and sometimes include a quote from leadership. They provide a broad outline for a potential article, but not an emotional hook.
Often I am asked how long a video should be for a web video. Short is expected answer. I quickly follow that with a woeful comment about shortened attention spans and mobile devices. And how increased media literacy allows audiences to get it better, faster and faster.